Data-Driven Storytelling Brief
The Challenge
Get people to listen to Spotify in the car.
The Solution
Content that only plays while you’re on the go. Literally.
Drive the Story Forward
40% of all music listening in the US happens in the car and according to estimates, less than 10% of spotify users listen in the car.
In response, Spotify partners with several podcasts, musicians, & artists in order to offer exclusive content to their car audiences. A special section will be added to Spotify titled “Drive the Story Forward.”
The twist: this section will only play when in a car. Sensors, and GPS trackers will monitor distance traveled and speed of users. Once it is determined that a member is in a car, the content will play.
If you park, became idle, or leave your vehicle, the content would stop and you will be prompted to start driving again or resume when you were back inside the vehicle.
