Film Brief
The Challenge
Create a film idea that shows that there is more to Uncle Nearest than just Whiskey
The Solution
A multi platform film that begins with Rihanna and ends with history.
Uncle Nearest so good, makes Rihanna make albums
Treatment page 1
Open (Instagram Video): Rihanna is on Instagram live and as usual, people are asking her to drop music. She’s messing with her fans. Telling them the music is stuck in traffic. While joking, she notices the Uncle Nearest account in the chat and invites them to join. Rihanna starts telling the audience how big of a fan she is and offers to put out an album if they’ll give her some free whiskey. The chat starts blowing up.
Rihanna: YEAH. If y’all want an album go bother them. I’m not singing sh** until the package comes.
Laughing emojis flood the chat.
Uncles Nearest : okay, we’ll work out the details later
Rihanna: I have to start getting ready for the event.
She picks up a glass of almost finished liquor, cheers the audience and then logs off.
Treatment page 2: Star Studded Affair
Open: An outdoors gathering. High class, but casual. An over the shoulder shot similar to Euphoria’s Halloween episode. It isn’t revealed yet, but our main focus is Victoria EadyButler, a great great granddaughter of Nearest Green. She moves through the outdoor event in slow motion, celebrities like Issa Rae stop mid conversation to look at this mysterious figure. And as she gets to the front of the event, everyone’s attention is on her.
She says:
Who would have known that one of the best Whiskeys in the world would have been made by a former slave and survived by a team of women. There’s something powerful about that. There’s something powerful in us gathering today. There’s something powerful about today. Thank you for being here to celebrate with me.
to my great great grandfather,
to black femme leaders
to good nights…
cheers!
Treatment page 2 continued: Star Studded Affair
She holds up a glass and everyone toasts as we get a shot of the whiskey facility and the star attendance. Before the video stops ( to cut sentimentality)
Issa Rae asks: Did y’all get Rihanna her whiskey? Cause apparently yall the only ones that can get her to make music.
