Integration Brief

 

 The Challenge

Create an integrated campaign that helps make Squarespace the go to choice for entrepreneurs

The Solution

A campaign targeting the not yet entrepreneurs and the places they hide.

You were looking for a sign and found a square


Looking for a sign and found a Square

1: The Social Media procrastinator: A Square Meets a Book

According to users of other social media apps, Facebook is a place for squares… and so we love it.

For a month users will have maximum customization over their profiles adding some life back into the app to demonstrate how effective it can be.

With the advent of Facebook marketplace, entrepreneurs have a unique outlet
to brand themselves.. Normal users will have access to new color patterns, designs and templates all provided by Squarespace. In the process of
creativity, they will  allow people to see themselves as more than someone
who wastes time on social media.



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2: The destinationless workaholic that finally got air

For the workaholic with no destination, struggling to get their idea
off the ground, they may go to the gym to burn steam. Squarespace
would find them there and harness that creative energy into a website.

Squarespace app icons will be embedded into exercise equipment
software. As a part of your membership, you will get access to the
full range of templates and support that all businesses deserve…
even when at the gym.

You were looking for a sign and found a square

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3: But I have kids

Every entrepreneur is faced with a choice. Go out with friends
or put some extra time into your passion project ? Play some games
with your kids or put on a movie and let them watch by themselves?

Now you don’t have to pick. Squarespace will create a second version
of Its operating system for youth 5 - 10. Now you can both create
and have one more thing to bond over.

The Youth version of the app will allow them to design a website and
create their own worlds that others can visit. Squarespace becomes
a social app for the young entrepreneur and  those that can’t spell
entrepreneur just yet. 

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