Sluggshella
Design a unique music festival that rivals Coachella? Challenge accepted. Sluggshella is the brain child of Emmanuel Knighton, and after I came on the project with some new concepts, some creative copy, and a few slug puns… we ended up with this slugtacular roll out.
This was the first time i’ve been able to create without any financial constraints (besides our own as independent creatives), and it was amazing to see what could be done when we just let our imagination run wild. I proposed the idea for magazine covers, and interviews, to give our headliner a more “superstar” vibe. I proposed making the tickets present in a more surreal manner to keep the “slug” theme throughout all of our creative. If we were going to flesh out this concept, then I thought we should lean into it.
