Freddy Krueger PR

This is a passion project, not a client / or commissioned work

Freddy Krueger is one of horror’s most controversial and recognizable figures.  With the lack of recent franchise reboots for our nocturnal friend, and ever-increasing popularity of other horror figures, Krueger is locked into a sticky situation.

Krueger derives his power from being known, and in that way he’s a social media influencer. I’m interested in figuring out potential partnerships that would 1) make sense for his brand as the guy that wants people to sleep and 2) would help him continue to do his thing as a creepy villain.

1.NyQuil
2.Vogue
3.Sleepytime Melatonin

NyQuil helps people sleep when sick. Sleepytime tea helps get people calm and relaxed before bed. Vogue covers generate a lot of attention, which in turn makes Krueger a topic of conversation… making it easier for him to return to his prime as a pillar of horror.