Ice Spice - "Did It First" video concept

This is a passion project, not a client / or commissioned work

After looking at Twitter (X), Instagram, and TikTok discussions, it seems like people want more from Ice Spice: the ginger haired rapper. Discussions of lack of effort and tired formulas around her music and music videos filled my search results leading up to this debut album.

Ice Spice’s Y2K project had the opportunity to borrow from several iconic early 2000s fashion trends, music samples and website designs - but most importantly had the opportunity to add more depth to what we know of this artist.

This video concept borrows audio from Spy Kids (2001) and puts Ice Spice in a position to show off her acting skills and sense of humor. On her wedding day, Ice finds herself in for a surprise when she has reason to believe her husband is cheating on her. Throughout the video she wears various disguises to catch him in the act.

I imagine this video would have been met with a positive response. This concept shows a much broader skillset than Ice Spice’s team has shown thus far, and because of it, I imagine the internet would have started giving this artist more grace as a developing talent, than they are currently.  (10/2/2024). An homage to a well known movie, storytelling, and control of social media algorithms leads to a highly discussed piece of art.