Motimatic Guidepost

Motimatic utilized motivational science to encourage students to return to places of higher education. As the principal copywriter for the young startup, I was in charge of concepting, designing, and writing all of Motimatic’s “guideposts”, or advertisements, while also following our client’s tone and style guides.

In this guidepost, I tap into pop culture to relay the message that: if you don’t believe in yourself, who will?

This post performed extremely well, reaching 10,000 users, and had some of the highest user engagement in Motimatic’s history. In the process of concepting this advertisement, I realized that there’s a delicate balance between leveraging pop culture nostalgia, and positioning yourself as a resource that cares for a student’s success.